This journey really started from an amazing organization called F3. This organization models a free peer led fitness groups all around the USA. Now while it is free, the thing everyone needs is gear and the fitness arena is expensive. (also generally pretty generic). My thinking was “If I can build a building, I can build a bag” (Commercial Contracting) and that idea started a series of chain reactions and created what is now COVRT USA. It’s purpose is simple, provide quality products for a fair price and no BS if you have an issue.

The one thing about lifestyle products is they are expected to perform in that capacity. So when creating a design, I look to design for comfort, modularity and arrive at the expected solution. In this approach, cost is the last item factored. This frees you to glean from resources like advancements prior, design pitfalls or even special use fabrics to push products further and to perform better.  Pretty exciting stuff and once design is dialed it’s fairly priced.

So here we are, designing and prototyping. We have new products finishing up so stay tuned! Another great option is getting signed up on our email list for gear drops and community events / projects.